HND
Advertising and Public Relations
WESCO Higher Institute Of Professional Training
Advertising is a technique of drawing public attention to products or services, mainly through paid announcements. Public Relations is a practice of strategic communication that aims at building a mutually beneficial relationship between the company and the public.
“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.” – Jef Richards
The objective of the training
The HND in Advertising and Public Relations combines two of the most fundamental communication activities of organisations today. People working in advertising and public relations need to understand both the creative and business needs of their clients. Corporations and communication agencies are seeking graduates with artistic and managerial skills. By combining these two disciplines, students receive a greater level of specialisation, thereby strengthening their qualifications and employment prospects in these dynamic fields. The program covers consumer behaviour, integrated marketing communications, media planning and analysis as well as production processes. It also equips students with skills to help enhance an organisation‘s reputation and goodwill with stakeholders.
Course Outline
